Why is it important to have a list of keywords for every product?

In Google Ads, keywords are assigned to an ad group. Google evaluates each keyword in connection with the ad and the linked landing page and also decides under this aspect whether the ad will be played. 

Therefore, it is important to use keywords that match the respective ad. If the keyword is assigned to an element in Shopstory, this is transmitted to Google when the ad is placed and keywords that have already been added are taken into account for new keyword suggestions. This means that the more suitable the existing keywords of an element are, the better Shopstory can suggest effective keywords.

Therefore, make sure that the keywords are always assigned to the shop element that best matches this keyword. This is sometimes difficult to determine exactly. If you don't know exactly where a keyword belongs, try to think like a customer and ask yourself: "Where would I like to go as a customer when I search for this keyword on Google?