Why do I have to choose a country?

Shopstory uses your selected country for the SEO analysis. We determine your personal SEO ranking of your keywords for this country, retrieve the current search volume and analyse the competition.

So choose the country you want to focus on primarily. Because even if your focus is not on SEO, this information is used for the recommendations that Shopstory generates for your SEA. This information also flows into the Google Ads recommendations.