Which Google ad copy should I use?
Advertisement sample:
In Shopstory, you have the option of storing ad patterns for the four element types under "Settings"→ "Configure Google Ads". These are used as the default setting. This means that if you want to place an advertisement, but do not want to adjust the text in it, this default setting or ad pattern will be used.
The better this text fits your target group, the more likely your ad will be clicked!
That's why it pays to set up these texts properly and adapt them to your own target group!
Individual ad text: (1/2)
There are two ways to overwrite the text of the ad specimen and thus adapt it:
1) You can adjust it in advance for the respective element under "ADVERTISEMENT":
Individual ad text: (2/2)
2) You also have the option of customising the text under "Edit" shortly before you create the ad.