What do the coloured markings for keywords mean?
The colour coding of the keywords indicates whether and how the keyword is actively promoted on Google.
The colours have the following meaning:
Green:
Dot: Keyword is advertised by Shopstory with a Shopstory campaign.
Circle: The keyword is not directly advertised but indirectly advertised and may lead to the display of an ad by Google due to its similarity to an advertised keyword. This may affect this element or another element in Shopstory.
Orange:
Circle: Keyword is advertised in your Google Ads account, but not via Shopstory.
Colourless / grey: Keyword is not currently advertised and a search query for it will not result in any display or costs.
The country name shows in which countries the element is currently advertised (only possible with Shopstory "Growth" or "Individual" packages).