Can I advertise on the competition?

You can advertise on keywords where the name of the competitor is used. What is usually not allowed is to write the name directly in the ad.

Generally, this is not recommended because you could receive a lower quality score from Google for the ad, which can have a negative impact on the overall performance. With Shopstory, however, this is not a problem because keywords with poor performance are automatically paused.

The only important thing here is not to advertise only with keywords on the competition. Otherwise it can happen that these are paused over time (due to the performance) and then no more keywords are stored for the element that is being advertised.