Are products that are not in stock automatically paused?
Products that are no longer in stock are automatically paused when the product feed provides this information. This leads to these products not being actively advertised anymore.
This information is transferred to Shopstory via the product feed and allows the automatic pausing of the respective product(s). If a product becomes available again, the ad status will automatically be set to online again the next time the product feed is updated.
Are brands / categories / brands + categories also paused automatically?
Unlike products, advertised brands, categories, or category+brand combinations are not automatically paused. This means that even if, for example, every product in a category is out of stock, the category is not automatically paused.
For this reason, if the brands, categories, or category+brand combinations are out of stock, we recommend pausing them manually. If it happens that only a few or no products are available within a brand, category, or category+brand combination, or products are not expected to get restocked, pausing makes sense.