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SEO = long-term performance

Search engine optimization (SEO) can be a big game changer for your eCommerce shop.

While performing search engine advertising enables you to drive traffic to your eCommerce shop in the short term, performing SEO will help you perform better in the long run.

Implementing SEO with Shopstory requires a bit more effort from you, but is worth it! Here's why:

1. Organic traffic

SEO drives organic (free!) traffic.

Search engine optimization improves the organic traffic your eCommerce shop gets by ensuring you rank as high as possible in search results.

Shopstory analyses your shop, considers ways to improve your organic traffic  and then makes recommendations to you to perform specific actions.

2. Cheaper SEA

SEO reduces your SEA costs.

When you perform SEO with certain keywords, your pages organically rank higher in the results of those keywords. When you perform SEA, you are essentially paying to increase in the ranking.

So, if you already rank higher as a result of SEO on certain keywords, you will pay less to advertise on those keywords!

3. Improved SEA performance

SEO boosts your SEA performance.

That's right, good SEO can enhance your SEA performance by improving the quality score of the advertised keywords, improving the impression share of your ads and getting you more bang for your buck!