What is visibility?
The " Visibility of your website " value is a score that shows how "visible" you are with your web shop on Google. The green area shows how good your actual visibility is and the gray area shows how much potential visibility you could achieve.
Potential Visibility
The potential visibility depends, among other things, on the number and quality of the keywords added.
By implementing recommendations you receive from Shopstory, you gradually increase your actual visibility.
The two different areas:
Gray area: all potential visibility improvements
Green area : Visibility improvements already implemented
The visibility value
The visibility value is a fluctuating value because Shopstory always shows and proposes new recommendations based on the market situation. If you implement these, the green area will reflect this.
loss of visibility
If the " Achieved Visibility " is lower than in the previous month, it means that your discoverability has deteriorated. Possible reasons for this may be that competitors have been able to improve their placement through SEO or SEA measures and you have lost visibility in some areas as a result.
Furthermore, it could be a seasonal fluctuation , where the general search volume is currently reduced.
You can change or counteract this by continuously implementing the Shopstory recommendations .