What is Target CPA and how is it calculated?

The " Target CPA " is a bid strategy  in Google Ads. This strategy tries to get as many conversions as possible with the specified value. The Target CPA, which is transmitted to Google by Shopstory, is calculated as follows: Profit margin * shopping cart * conversion rate = Target CPA

Target CPA serves as a “ boundary ” or target  for the cost of a conversion. The first conversions can be more expensive, but over time the campaign will be optimized towards this goal and the costs per conversion should become cheaper the longer Shopstory has time to optimize the campaigns and their display.