What are Product Lists?

Product lists in Shopstory are an integral part of Performance Max campaigns. They are used to group products and then promote these groups in Performance Max campaigns.

Product lists correspond to asset groups in Google Ads.
It is important to remember that it is at the product list level that targeting by Google takes place, so it is advisable to group in a product list those products that appeal to the same target audience or share certain characteristics.

Click on "Next" to find out how to create a Product List.