What is a Performance Max Campaign?
Performance Max campaigns represent a special campaign type in Google Ads.
The main feature of the Performance Max campaigns is the wide network, which is covered by this campaign type. Unlike pure search or shopping campaigns, a total of 6 channels are targeted. This includes Google Shopping and Search, as well as the entire display network. So there is the possibility that your ads with Performance Max campaigns are also played out on YouTube, for example.
The advantage lies in the broad distribution, so that even potential customers who would have been left behind with pure search campaigns, are reached.