Pausing Rules

There can be various reasons for wanting to pause certain products in ongoing campaigns. One important driver for this decision is, among other things, the performance of the advertising measures.
For example, if a lot of budget is spent on advertising a product, but no sales are generated as a result, it may make sense to exclude the product from the advertising.

We offer you the possibility to create rules for the pausing of products. These rules are then applied at campaign level and pause the products if the rule applies.