Keyword metrics and indicators

This tells you how many people searched for this keyword in the last 30 days in your primary advertising country.

If there is a search volume of 50 for a particular keyword, then there were 50 instances in the past 30 days when this keyword was used in a search query.

This tells you the level of buying intent associated with each keyword. Shopstory ranks keywords as having low, medium, high or very high.

This tells you if this keyword is in the top 100 of the organic search rank before any ads have been placed, and if so, what the ranking is.

There's also an indicator showing whether its recently gone up or down.

Lower numbers mean that this keyword has a high organic search rank (e.g. ranked 1st, 2nd, 3rd...).

If there is no number then this keyword does not rank in the top 100.

This is the average cost per click of this keyword based on the cost per click over the last 30 days quoted by Google.

So, if a keyword has an average cost per click of 0,62 € and you place an ad on that keyword, then you will pay approximately 0,62 € every time someone clicks on that ad.

This indicates if the keyword exists on the webpage of the shop element.