How to get conversion rate, profit margin and average cart data?
Average conversion rate & shopping cart
Log into your Google Analytics account and select the correct account/property.
Under " Conversions " → " E-Commerce " → " Overview " you will find your average shopping cart size and the average conversion rate. (Please note the selected period for the numbers at the top right and, if necessary, choose a longer period than the last 7 days, such as the last 6 months, in order to get the most generally valid numbers possible.
Now enter these values in the shop story settings.
How do I get my profit margin?
The profit margin to be entered in Shopstory corresponds to your gross profit margin in your online shop. The calculation depends heavily on your company and the products sold.
How we use this data
Profit margin Shopping cart conversion rate → This results in our target CPA (CPA = Costs per Acquisition / Target acquisition costs = What is the maximum cost of a purchase?)
We then pass this target CPA on to Google. This does not mean that every conversion / acquisition will cost as much - for example, higher costs can still occur in the short term, especially at the beginning of your campaign, since Shopstory is still "learning" here. In the long term, however, these are the target costs that should not be exceeded. This is how we ensure that the advertising remains profitable for you and your online shop.