![](https://media.stonly.com/media/images/fcd79740-4cef-41c4-9aed-616172f4f384.png?s=eeb7042fb8856e0db33faf99f2f83d4fbc21c6feacd373b6e6d54c6e9433c528956c33204e1e2495922030b001ecaf5b9906cc686a1839e70c4196dae7431e5c33d9e44466a847319da2a249c945ab4dda1cc93bc97593683e4f58f5c00cf78c2d79c4243cd2802e6a1bd5b40408d256&w=1280&h=1440&auto=format)
![](https://media.stonly.com/media/images/fcd79740-4cef-41c4-9aed-616172f4f384.png?s=eeb7042fb8856e0db33faf99f2f83d4fbc21c6feacd373b6e6d54c6e9433c528956c33204e1e2495922030b001ecaf5b9906cc686a1839e70c4196dae7431e5c33d9e44466a847319da2a249c945ab4dda1cc93bc97593683e4f58f5c00cf78c2d79c4243cd2802e6a1bd5b40408d256&w=1280&h=1440&auto=format)
Error message
The reason for the error message is that conversion tracking is probably not (correctly) set up in your Google Ads account. However, Shopstory needs conversion tracking because Shopstory uses target CPA (i.e. cost per conversion) as its bid strategy.
How the conversion tracking can be activated is described in detail under the following link: