Country & language of the project

In this field you can decide from which country the keyword performance data  (SEO rank, search volume, SEO difficulty) should be queried. This data  is queried and reported for the respective keyword , among other things. They show you, for example, where you can currently be found in this country . 

If your package includes several countries , you must now add them under " Settings " -> " Configure Google Ads " under General Settings.

Therefore, the country you are focusing  on should be selected here so that you or Shopstory can make sensible decisions about the application.